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A signal monitors for a specific event and alerts Ava when it happens, so she can reach out right away. The event might be a company announcing a new funding round, a contact who already knows your product moving to a new employer, a prospect posting about a problem you solve, or a set of records in your own CRM you want to start reaching out to. Right after one of these events, the company is more likely to buy, but not for long. Signals let you reach out during that window instead of at a random time.

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Starting a signal campaign

To start a signal campaign, go to Campaigns, click New campaign, and open the Intent signals tab. Select the signal you want to use. Then configure it.

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Types of signals

In Artisan, there are several types of signals you can choose from, each tracking a different event. Pick the one that matches the moment you want to reach out.
  • Reach a CRM segment: filters your CRM down to the records you want to reach and starts outreach.
  • Top customers’ investors: finds leads at companies backed by the investors behind your best customers.
  • Investor portfolio tracking: finds leads at companies in a named investor’s portfolio.
  • Social keyword tracking: finds people posting about the topics, pains, or keywords you care about.
  • Custom AI signal: finds leads based on any buying trigger you describe in plain English.
  • Funding announcement: finds leads at companies that recently raised a new funding round.
  • Website visitor de-anonymization: finds the companies and people browsing your site, so Ava can reach out while intent is high.
  • Champion tracking: finds contacts who already know your product and reaches out when they move to a new employer.
  • Recently hired: finds leads at companies that recently made a key hire.
  • Actively hiring for role: finds leads at companies with an open role you want to target.
  • Tech stack in job description: finds leads at companies whose job postings mention a tool or technology you care about.
  • Topic intent: finds leads at companies researching topics relevant to your product, powered by Bombora.
  • First hire in department: finds leads at companies that just hired their first person in a department.
  • First hire in role: finds leads at companies that just hired their first person in a specific role.

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Frequently asked questions

PRR stands for positive response rate. The range shown on each signal is measured across Artisan’s entire customer base, not your account.
Yes. You can check the cost while you build the campaign or after it’s live. On the Targeting, Sequence, Messaging, and Settings tabs, click the Cost per lead contacted dropdown in the top-right corner to see a breakdown.