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The sequence defines the outreach cadence ithat Ava executes for each lead. It’s the campaign’s playbook: which channels to use, how long to wait between messages.

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Sequence steps

Email: Ava composes and sends an email from the sender’s mailbox. The content is either AI-generated (using everything configured on the Messaging tab that will follow) or manually written by the user. Each email step can be individually set to AI or manual mode. Manual Task: Creates a to-do item for the sender. The task appears on the sender’s Tasks page for them to complete manually. Call: Schedules a call task for the sender. Only available if the organization has a dialer subscription.

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AI-Generated vs. Manual Emails

Each email step in the sequence can be set to one of two modes: AI Generated (the default and recommended approach): Ava writes a unique, personalized email for every prospect using the campaign’s Messaging tab.
  • No two emails are the same. This is the core value of Ava and is recommended by Artisan.
Manual: The user writes the exact email content (subject + body) that gets sent to every prospect identically.
  • A “Use AI to improve flow” option lets Ava polish the manual draft if enrichments are used. This does a basic grammar check and ensures that the content of the enrichment flows naturally with the email.

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Next

Build messaging for your campaign. The inputs that drive every AI-generated touch.