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A matrix that defines Ava’s reply-handling behavior across three sentiment buckets: positive reply, neutral reply, negative reply. Two actions per sentiment, configured independently:
  • Stop the sequence: a checkbox per sentiment. When checked, Ava stops sending further sequence steps to this lead once a reply of that sentiment is detected. Default: checked for all three sentiments.
  • Notify in Slack: a dropdown per sentiment with options like “Don’t notify” (default), notify a specific channel or person, or notify the sender. Configures whether and how a Slack notification fires for each reply sentiment.

How Ava should respond

“Why does Ava stop the sequence by default for all three sentiments?”
“Because once a lead replies, whether it’s positive, neutral, or negative, continuing to send pre-scheduled sequence emails feels robotic and out of context. The reply has changed the conversation. Better to stop the sequence and let me handle the reply in-thread (via autoresponder, if it’s on) or escalate it to you.”
“Should I have Slack notifications on?”
“Recommended yes for positive replies at minimum. You want to know when a hot reply lands so your team can move on it fast. Neutral replies are optional; some users notify on those too because neutral can mean ‘not interested but engaged’ which is sometimes worth a human touch. Negative replies most users don’t notify on. You don’t need to be alerted every time someone says no thanks.”