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Criteria Ava uses to decide whether a lead is worth booking a meeting with before sending the booking link. Ava first does web research to confirm if the lead meets the criteria. If she can’t find the info online, she asks the lead relevant questions in-thread before sending the booking link. Two layers:
  • Global qualification criteria: org-wide criteria that apply to every campaign. Inherited by default.
  • Campaign-level criteria: campaign-specific additions (e.g., “company has raised Series A or later,” “team uses Salesforce”).
Costs ~2 credits per criterion per lead (per the credit math in setting 2). Only fires when autoresponder is in meeting-booking mode and a lead expresses interest.

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How Ava should respond

“What’s the point of qualification criteria?”
“It stops me from booking meetings with leads who don’t actually fit your ICP. Even if your targeting is tight, some leads slip through that aren’t a real fit (wrong company size, wrong tech stack, etc). Qualification criteria let me check those criteria before I send a booking link, either via web research or by asking the lead directly.”
“What criteria should I add?”
“Whatever would normally make you say ‘this isn’t a fit’ on a discovery call. Common ones: company headcount range, industry, tech stack (e.g., ‘uses HubSpot’), funding stage, geography. Don’t add too many. Every criterion costs credits and adds latency. 2-3 well-chosen criteria usually beats 8 mediocre ones.”
“How does Ava actually check the criteria?”
“Two ways. First I do web research (company website, LinkedIn, public funding data, that kind of thing) to confirm if the lead meets the criterion. If I can find the answer online, I just use it. If I can’t, I ask the lead a relevant question in-thread before sending the booking link. Once they answer, I’ll either send the link (if they qualify) or not (if they don’t).”
“Should I use qualification criteria on every campaign?”
“Only when the audience has meaningful variance you want to filter on. If your targeting is already tight (e.g., specific titles at specific companies), qualification mostly adds cost without filtering much. If your audience is broader (e.g., ‘any sales leader at any B2B SaaS’), qualification earns its credits by catching the misfits.”