> ## Documentation Index
> Fetch the complete documentation index at: https://support.artisan.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Quickstart: launch your first campaign

This guide takes you from a fresh account to your first live campaign with Ava handling outreach.

### Before you start you'll need

* A connected primary mailbox (see *Connect your mailbox*)
* A connected LinkedIn account if your sequence uses LinkedIn (see *Connect LinkedIn*)
* A sender with a signature and meeting booking link
* Credits on your account

> If you plan to send from secondary mailboxes, those take roughly **2 weeks to warm up** before they can send. Start that process early.

### Step 1: Create the campaign

From the sidebar, create a new campaign and pick a type:

* **Cold outbound** for reaching out to net-new leads
* **Warm outbound** for reaching out to leads in your CRM
* **Cross-sell and upsell** for outreach to your existing customer base
* **Website visitors** to de-anonymize and sequence your website visitors
* **Intent signals** to find timely net-new prospects with intent signals

### Step 2: Pick a data source

Available sources depend on the campaign type:

* **Find B2B contacts**: search Artisan's database of 250M+ professionals
* **Find local businesses**: search Artisan's database of 200M+ Google Maps businesses
* **Choose existing lists**: pick from a list you've previously created on Artisan
* **Import CRM list**: import a list or filter contacts from your CRM
* **Upload a CSV**
* **Import from webhook**: import by posting data to a provided webhook URL

> Cross-sell and upsell campaigns don't allow Artisan's B2B database or local data as sources.

### Step 3: Build the sequence

You can start from a template or build a blank sequence. For cold outbound, templates include:

* LinkedIn + email
* Email only
* LinkedIn + email + phone
* Email + phone

### Step 4: Configure messaging

Ava generates messaging from the context you give her. Provide your company URL, and optionally attach files like sales decks or one-pagers.

From that context, Ava produces a first draft of:

* A **one-sentence description of your offering**
* **Features** as pain point and solution pairs
* **Social proof** (proof points, customers, case studies) pulled from your site
* **CTAs** to test across channels

Review and edit everything. Then choose your **personalization tier**:

* **Lite** (3 credits/lead): one relevant personalization per lead, 10 sources
* **Deep** (6 credits/lead): pulls from more sources and combines signals, 23 sources. Recommended for most campaigns.
* **Agentic** (12 credits/lead): everything in Deep plus autonomous web research, 33 sources

Add **coaching points** to guide tone, structure, or anything else specific to your brand.

### Step 5: Adjust settings

Defaults work for most campaigns. The settings worth checking on your first launch:

* **How should Ava schedule and send messages?** Autonomous or review-and-approve
* **How many leads to contact each month**
* **Senders** assigned to this campaign
* **Autonomous replies** on or off
* **Lead recycling** if you have a small TAM
* **Sending window** and timezone

### Step 6: Launch

Generate sample messages (you can preview up to 5 leads at once). When you're satisfied, launch.

### How enrollment and credits work

* Leads are **enrolled gradually** over the campaign, not all at once. If you change something a few days in, only those days' leads have been charged.
* Credits are charged **per lead at the point of enrollment**, not as each step executes.
* The right side of the settings page shows your max 30-day credit cost and your estimated runway before you launch.