> ## Documentation Index > Fetch the complete documentation index at: https://support.artisan.co/llms.txt > Use this file to discover all available pages before exploring further. # Configuring a signal campaign > Configure and launch a signal campaign. Every signal runs as a campaign. This guide walks you through configuring and launching one. ## Setting up a signal Most signals follow the same structure. You choose a data source, configure the **Targeting** step, and decide whether Ava qualifies leads before contacting them. **Website visitor de-anonymization** and **Custom AI signal** work differently. ### Choosing a data source The first screen asks where Ava should look. The question at the top names what the signal needs, so **Funding announcement** asks which companies Ava should track for funding announcements, **Champion tracking** asks for a list of champions, and **Social keyword tracking** asks whose posts Ava should track. Your options depend on the signal: * **Search from Artisan's database** tracks companies or people from Artisan's B2B database. It's available on **Funding announcement**, **Recently hired**, **First hire in department**, **First hire in role**, **Tech stack in job description**, **Actively hiring for role**, **Investor portfolio tracking**, **Social keyword tracking**, and **Topic intent**. * **Import from CRM** imports a list from your CRM. * **Choose existing lists** uses a list you already created in Artisan. * **Upload a CSV** uploads your own list. * **Import from webhook** imports a list by posting data to a webhook URL Artisan provides. It's only available on **Reach a CRM segment**. Signals that don't offer **Search from Artisan's database** run on your own data, because the signal only makes sense against a list you provide. **Champion tracking** needs your champions, **Top customers' investors** need your customers, and **Reach a CRM segment** needs your CRM records. After you pick a data source, Artisan takes you to the **Targeting** step. ### Configuring the Targeting step Most signals show three sections on the **Targeting** step: what Ava tracks, which companies to include, and who Ava contacts. The exact wording of each heading changes depending on the signal you chose, but the settings work the same way. Four signals vary from that shape. **Reach a CRM segment** shows only the people from the list you selected, with no event or company filtering. **Champion tracking** has no section for who Ava contacts, because Ava contacts the champion herself. **Top customers' investors** adds a section showing the investors behind the customers you selected. **Investor portfolio tracking** replaces the first section with the investors whose portfolios Ava tracks. Most fields are optional, but a few signals require one before you can launch. **Champion tracking** requires both **Which new company should Ava track?** and **Which new role should Ava track?**. **Investor portfolio tracking** requires **Investors to track**, **First hire in department** requires **Departments to include**, and **First hire in role** requires **Job title**. ### Choosing what Ava tracks The first section defines the event Ava watches for. Its fields depend on the signal you selected. Each signal also has a **How far back should Ava look?** setting, which determines how recent the event must be. Advanced options let you refine what Ava tracks, for example, by excluding certain titles or locations. **Social keyword tracking** takes the keywords Ava watches for in **Keywords to track**. **Topic intent** uses the topics in **Topics to monitor**, and **Show suggested topics** offers topics Artisan suggests for your product. ### Choosing which companies to include The second section limits Ava's search to companies that fit your market. You can filter by company size, industries to include, and whether the company is B2B. The **Advanced** options let you add company locations to include and industries to exclude. ### Choosing who Ava contacts The third section determines which people Ava contacts at each company. Its options depend on the signal. For **Funding announcement**, **Tech stack in job description**, **Actively hiring for role**, **Top customers' investors**, **Investor portfolio tracking**, **Social keyword tracking**, and **Topic intent**, choose whether Ava targets people by **Specific job title** or **Department & seniority**. Under **Advanced**, you can exclude job titles, departments, or locations. You can also import job titles from a CSV instead of selecting them one by one. For **Recently hired**, **First hire in department**, and **First hire in role**, you choose who Ava contacts at the company the signal matched. **Lead identified by the signal** contacts the person the signal matched, while **Other people at the lead's company** applies your targeting filters to find other people there. ### Qualifying leads before contact Every signal ends with **Qualify leads with AI before contacting them**. When you turn it on, Ava researches each prospect to verify they meet your qualification criteria and skips the ones who don't. Your criteria can reference the signal itself, such as its topic or sentiment. Each check costs 2 credits. To set up one of these signals: 1. On the **Signals** page, select the signal you want to use. 2. Name your signal campaign. 3. Select a data source. 4. Configure the Targeting settings. 5. Select **Continue.** 6. Select a sequence template or start from scratch. 7. Configure the Sequence. Learn more about Sequence. 8. Click Continue. 9. Configure the Messaging. Learn more about Messaging. 10. Click Continue. 11. Configure Settings. Learn more about Settings. 12. Click Launch. ## Custom AI signal **Custom AI signal** works differently from other signals. Instead of picking a prebuilt event, you describe the buying trigger you want Ava to watch for in plain English. The setup has two parts. First, describe the trigger, the event that prompts Ava to act, such as a company earning a certification or winning a contract. Then select a data source and add filters to define which companies Ava monitors and which people she contacts. 1. On the **Signals** page, select **Custom AI signal**. 2. Name your campaign. 3. Describe the trigger Ava should watch for. 4. Select a data source. 5. Configure the audience. 6. Click **Save & add to campaign**. 7. Choose how often Ava runs the search, then select **Continue**. 8. Select a sequence template or start from scratch. 9. Configure the Sequence. Learn more about Sequence. 10. Click Continue. 11. Configure the Messaging. Learn more about Messaging. 12. Click Continue. 13. Configure Settings. Learn more about Settings. 14. Click Launch. ## Website visitor de-anonymization **Website visitor de-anonymization** works differently from the other signals. It runs on your own site traffic, so instead of picking companies for Ava to watch, you choose a connected website and set which visitors Ava targets. Before you set up this signal, connect your website in the **Website visitors** tab. Ava can only target visitors from a connected website. [Learn more about website visitors](https://support.artisan.co/intro-to-website-visitors). The **Targeting** step shows your connected website at the top, then two sections: **Visitor sources to include** sets which kinds of visitors count toward the campaign. You can include identified individuals, people from identified companies, or both. **Which website visitors should Ava target?** sets the filters Ava uses to target visitors, such as leadership level, department, and location. Its **Advanced** options let you set how far back Ava looks for visits, limit the campaign to visitors who viewed or skipped specific pages, and add further filters to include or exclude by role and company. 1. On the **Signals** page, select **Website visitor de-anonymization.** 2. Name your campaign. 3. If you have multiple connected websites, select the one to use for this signal. 4. Configure the targeting settings. 5. Click **Continue.** 6. Select a sequence template or start from scratch. 7. Configure the Sequence. Learn more about Sequence. 8. Click Continue. 9. Configure the Messaging. Learn more about Messaging. 10. Click Continue. 11. Configure Settings. Learn more about Settings. 12. Click Launch.